OK, that may be a bit over the top, but Ed Holcomb from VRF Holdings sent me an ePaper hang tag, and I have to say, it looks really good. Mine doesn't have the antenna in it, but the whole shebang is real, and it takes your average RFID handheld reader to get it going.
Price changes at the shelf are the last manual step in a pricing process that is increasingly sophisticated. It's problematic enough for grocery, with promotional price changes that run in the hundreds every week, but as I can personally attest with my near-bouts of carpal tunnel after pricing entire racks of apparel for markdown, it's at least as bad, if not worse for apparel.
If the industry is going to get smarter about pricing, we're going to need to get smarter about our price tags. This is a pretty cool step in the right direction.