The Dangers of User-Generated Content for Retail

So McDonald's has been holding a contest to update the iconic Big Mac jingle, and they announced the finalists - including one guy who was previously arrested for holding up a McDonald's at gunpoint - and served 12 years for it. While content aggregators like YouTube have been fairly vigilant (some would say overly so) about making sure that the content users post is legal to use, there is also the question about whether the user themselves could be damaging to a brand. Something to think about before you highlight a user product review...